Nowadays, it’s no longer just the ladies who are going under the needle.
You may be surprised to learn that men, and not just celebrities – we’re talking regular ‘Joe’s’– who are looking years younger thanks to BOTOX Cosmetic.
In fact, it’s so popular with the testosterone-driven population that it has even been coined ‘ Brotox’ in recent years.
It’s no wonder men have jumped on the BOTOX Cosmetic bandwagon – after all, it is the first and only FDA-approved prescription product that temporarily improves the appearance of both moderate-to-severe frown lines between the brows and moderate-to-severe crow’s feet in both men and women.
Aside from being effective and more affordable than a facelift, you can have it done on your lunch break and then be back in the office without anyone being any wiser. So forget females having all the beauty perks, men can present a fresh, younger face too.
Here are just 6 reasons why more men are getting BOTOX Cosmetic injections.
1. Because BOTOX Works
BOTOX Cosmetic has been clinically evaluated in male patients. In clinical studies for moderate to severe frown lines, 17.5 per cent of patients treated with BOTOX Cosmetic were men. In the clinical studies for moderate to severe crow’s feet, male patients comprised approximately 10 per cent of patients treated with BOTOXCosmetic.
When it comes to effectiveness, the breakdown is the same for both sexes.
The truth is, wrinkles result from a combination of many factors. It’s not just about cellular changes, collagen depletion, or damage caused by free radicals. When you frown or concentrate, the muscles between your brows contract, causing your skin to furrow and fold. And when you squint, the muscles around your eyes contract and cause crow’s feet.
BOTOX Cosmetic works beneath the skin’s surface and targets the underlying muscle activity that causes frown lines and crow’s feet to form over time.
Your doctor will inject BOTOX Cosmetic into the muscles that cause frown lines and crow’s feet lines, temporarily reducing the activity of those muscles. The result is a reduction in the appearance of those lines.
2. No Down Time
Who has time to deal with ‘down time’ from elective surgery? With BOTOX Cosmetic, you can quickly pop in for a session and be out the door in time to catch the game with your buddies. And with minimal swelling, nobody has to ever know… just don’t go overboard to avoid that frozen, always surprised look. You may begin to notice results within 24 to 48 hours with the maximum effect visible at 30 days. Note: results may vary.
3. Youthful Image Linked to Success
If you think looks have a lot to do with success, you’re right on the money ball. According to Daniel Hamermesh, professor of economics at the University of Texas and author of the book “Beauty Pays: Why Attractive People are More Successful,”attractive people earn an average of three or four per cent more than people with below-average looks.
Also, according to an article in Psychology Today by Dario Maestripieri, beautiful people tend to bring in more money for their companies, and are therefore seen as more valuable employees and harder workers.
4. BOTOX Is Affordable
Nowadays, both men and women are gravitating towards less invasive ways to obtain a youthful appearance –one that doesn’t require going under anesthesia or a huge drain on their bank account.
While BOTOX Cosmetic isn’t cheap, it’s definitely more affordable than going under the scalpel. The cost includes the product, but more importantly, the skill and expertise of the doctor or healthcare professional who is administering your treatment.
Speaking of treatment, don’t go shopping for BOTOX the way you’d shop for a car or a new golf club – the best deal in town isn’t always the best product.
Make sure to look for a reputable, qualified and trained BOTOX Cosmetic administrator.
5. Treat Excessive Sweating
Tired of soiling your work shirts with excessive perspiration? You’re not alone! BOTOX Cosmetic isn’t just for turning back the hands of time, it’s also commonly used to treat hyperhidrosis, or excessive sweating.
And there you have it – just five reasons why an increasing number of men are optioning for BOTOX Cosmetic treatments. So, move on over ladies –there’s enough of this effective anti-aging procedure to go around.
*Results of Botox may vary from person to person